Becoming a Sponsor of CLC Radio

For 75.00 (US) per week, we offer on 2 pages of our website your company logo, clickable to your most preferred company's website link.

    The 2 logos can be no larger than 200w X 200h pixels.

    Your logo can also be listed on our Current sponsors page, hyperlinked to your root index page (only) of your company's website.

This same 75.00 per week (US) also includes 1 Live or Pre-recorded playback by a live DJ of a message: one (1) message per one single (3) hour block, for 7 days, starting on the Sunday you choose.  Blocks start at Midnight each day of the week, bringing you 8 possible spots per day (DISCOUNTS apply).  Scheduling will generally be consistent in each block - if you have a spot at time block 1, hour 2, minute 15, then most likely your spot will occur in time block one 1), hour two (2), minute fifteen (15) in the other remaining days of that week.  For additional blocks purchased, your message scheduling will be similarly laid out.

Subtract 5% per each additional block (up to 8 blocks total - 35% savings for 8 blocks!). 

No single sponsor may purchase more than 8 blocks per week.

    On the Internet Broadcast, these spots can be up to one minute long - NO LONGER - and may contain wording identical to any commercial spot you may have considered or that is currently in use.  This rule is ENTIRELY SUBJECT TO CHANGE WITHOUT NOTICE - you would notice that, for instance, the length of the announcement would change down to 20 seconds or less.

    However, on our Cable-FM (Comcast, local channel, 88.5 FM) and for any FM broadcasts planned for the future, only up to 20 seconds can be broadcast and scripts for these will be curtailed to meet only the following standards:

                UNDERWRITING

                    FCC regulations do allow cable, public, and educational  radio stations to carry "enhanced" (since 1984) underwriting messages which may contain the following information -
 

• The underwriter's name & location information
• A "value-neutral" description of the product line or service
• Length of time the business has been in existence
• An audio logogram that identifies, but does not promote, the underwriter’s business
• Brand and trade names and product or service listings that do not include qualitative or comparative language
• Special event information
• Association with radio station

Legal or trade name must be stated to identify the underwriter.

Any or all of the following may be used in acknowledgement copy:

• Telephone number, email address, web site and location of business or area served.

• Days of operation

• A listing of up to three (3) products or services

• Product origin “Belgian Waffles” or “French Toast”

• Intended use of product, “Men’s Suits” or “Breakfast, Lunch and Dinner”

• Product content, “Silk Purses” “Plastic Robotic Membranes”

• Form of delivery, or method of preparation, “made from cloth” or “cooked with stems”

None of the following may be used in acknowledgement copy:

• Qualitative language ("homemade", "sewed by hand", or  "really cool dude")

• Comparative language ("the best", "the largest", "the safest")

• Calls to Action ("call today", "come by now", "get your tickets now")

• Location of business using another business as a reference ("located next to or near by")

• Number of years in business ("serving Lake County for over 20 years")

• First person statements ("I beseech you…")

• Second person statements ("you can stop by…")

Restrictions on for-profit entities include -

• Price information, including interest rate information or other indications of savings or value associated with the product
• A call to action
• Inducements to buy, sell, rent or lease a product or utilize a service
• Qualitative or comparative language

FOR EXAMPLE:

Several examples of announcements that would clearly violate the rule may be helpful:

• A. Announcements containing price information are not permissible. This would include any announcement of interest rate information or other indication of savings or value associated with the product. An example of such an announcement is:
  • -- "7.7% interest rate available now."
• B. Announcements containing a call to action are not permissible. Examples of such announcements are:
  • -- "Stop by our showroom to see a model";
  • -- "Try product X next time you buy oil."
• C. Announcements containing an inducement to buy, sell, rent, or lease are not permissible. Examples of such announcements are:
  • -- "Six months' free service";
  • -- "A bonus available this week";
  • -- "Special gift for the first 50 visitors."

Benefits of underwriting with CLC Radio -

• Reinvests the underwriter's money in the local community through educational, cultural and entertainment programming
• Creates awareness of the underwriter's product or services
• Provides name recognition to a targeted audience
• Delivers the underwriter's message cost-efficiently
• Avoids the "hype" and clutter associated with traditional advertising
• Positions the underwriting company as a good corporate neighbor

Sample scripts BAD:

"This portion of CLC Radio is brought to you by UPS/Overnite - In its first year, more than 10,000 students enrolled in UPS’s Earn & Learn pilot program and received, in total, more than $9 million in education assistance. The company’s generous program offers UPS’s part-time workers up to $23,000 in tuition assistance and forgivable student loans during the course of their college career. Since the program started, UPS has improved retention rates among enrolled employees by 30 percent."

Sample script GOOD:

"This portion of CLC Radio is brought to you by UPS/Overnite - In its first year, more than 10,000 students enrolled in UPS’s Earn & Learn pilot program and received, in total, more than $9 million in education assistance. The company’s generous program offers UPS’s part-time workers up to $23,000 in tuition assistance and forgivable student loans during the course of their college career. Since the program started, UPS has improved retention rates among enrolled employees."

Not much of a difference in this case.

More BAD:

The following are representative of and illustrative of the types of announcements found objectionable by the FCC in the recent (2005)  past:

[Music] . . . Genessee Beer . . . the great outdoors in a glass, talks with wildlife cameraman Scott Ransom: Working outdoors all the time sounds like a perfect life but it does have its disadvantages, like sitting with your camera and the mosquitoes for six hours to get one good shot at a beaver swimming. That's when I start dreaming about a nice campfire, dry clothes and a Genesee beer. Our one brewery makes it best . . . Genesee, the great outdoors in a glass. Genesee Brewing, Rochester. (REASON:  "...makes it best..."  is qualitative/comparative)

What's the difference between a fine fur and an exquisite fur? You can always find the difference at Knowle's Fur Shop at 595 Highway 18 in Brunswick. For if you don't know furs you should always know your furrier. At Knowles Fur Shop they manufacture furs, specializing in custom made furs with one of the largest selection of exquisite furs in stock. They also handle expert remodeling and repair work on their own premises as well as cleaning and glazing. So for that fur that stands above the rest it's Knowles Fur Shop at 595 Highway 18 in Brunswick. (REASON:  Us of the words "difference" and "specializing" are clear violations of comparatives)

Production [of the program] has been made possible by grants from: A&J Luxury Limo Service. For a fabulous night on the town, spoil yourself or a client with a relaxing and comfortable evening in one of A&J's luxurious limosines featuring a retractable moon roof, color television, stereo, cellular telephone, intercom and wet bar. For the perfect way to enjoy a perfect and safe evening, call us at 360-8444. (REASON:  Obviously too qualitative)  Also:  limosines is spelled incorrectly - something unlikely to happen at CLC Radio!

What will we endeavor to do for you:

• We will work together to determine who the target audience is for your product/service/message.
• We will recommend the shows/hours that reach your target audience.
• We will create an underwriting schedule to effectively relay your spot and meet your budget.
• We will review and sign a CLC Radio Underwriting Agreement.
• We will work together to write an underwriting script for the spot.
• We will produce the 15-30 second spot at no extra charge. Longer spots (used on Internet Broadcasts only) must be provided by your company.
• You will review the spot for approval before it is aired.
• We will air the spot as scheduled.
• We will periodically review the logs to ensure every scheduled spot is played.
• We will invoice you the week before the spots air.
• We will adjust the 15-30 second underwriting spot schedule and/or script as you'd like, at no extra cost.

Our splash page generally is off-limits to any for-profit sponsor mentions or logos - unless that company utilizes non-profit allowances, made publicly:

EXAMPLE:  KrispeKreme / Pizza Hut have specific and publicly announced non-profit programs and discounts offered to non-profit entities.

WE ARE MOST CERTAINLY GUIDED BY THE FOLLOWING IN ORDER TO HELP OUR SPONSORS UNDERSTAND OUR UNDERSTANDING OF THE CONCEPT OF NON-PROFIT SPONSORSHIP (as defined by the FCC):

Underwriting Controversies - Remarks by Ken Scheibel to National Public Radio Conference - May 15, 1999 -- Audio Division (FCC) USA